Founded in 1923, Nielsen (NYSE: NLSN) offers the most complete understanding of what consumers watch and buy around the world. The company serves over 20,000 clients in 105 countries with a global team of 43,000 associates - which includes 35,000 full-time employees plus a team of 12,000 contracted associates from Tata / TCS. Nielsen is organized into two primary divisions What Consumers Watch (~35% of global revenues) which primarily services the media, telecommunications and technology industry interests; andWatch Consumers Buy(~65% of global revenues) which primarily serves consumer packaged goods, retail, financial services and automotive industries.